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Data

Data to identify your community and invite engagement.


To get your enterprise communities to engage, you'll need to identify each community member so that you can communicate your initial engagement value proposition directly to kick-start the interaction cycle.


Our experienced data building team source and capture the data and digital contact details of each community member to be targeted. The data is then handed to a highly skilled emarketing or telesales team to systematically sell your engagement value proposition to each member and get the sign-ups and profiles that grow your community quickly. Additionally the team get the opt-in permissions needed from each target to legitimately bypass anti-spam filters and to lawfully use personal digital media to continuously reach your members.


These services get supplied on an outsourced basis. Our service level agreement measures specific deliverables which include data quality, sign-up and consent rates.

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Privacy and consumer protection acts

The Consumer Protection Act and the Protection of Consumer Information acts will be promulgated into law in the next few months. These acts, together with amendments to the Companies Act and the King Code will align SA with global privacy and electronic communication and transaction practices. The legislation will impact significantly on businesses rights to send mails and digital communications to customers – and on the on the way companies procure, store and use data.

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