Virtual Works

Engage every employee in your enterprise community and goals. Give every employee the tools to self-track performance and the function to collaborate...read more
Connect every customer to your enterprise. Link your customers to your people. Get the tools to interact with customers instantly, personally and directly...read more Link everyone in your industry together. Make it easy for your industry to find products, services, resources and skills and easy to interact and collaborate...read more

Will an ability to keep a promise be the new source of brand differentiation?

A differentiated experience may be the only way to distinguish the modern brand.

As technology makes it increasingly quicker and easier for competitors to copy products and services, marketers are under pressure to find new ways to differentiate their brand position, value and price from rivals. But as product and service features falter as a source of brand distinction, a new opportunity to distinguish a brand emerges. Savvy CEO’s are differentiating the customers experience of their brands and getting big paybacks from deliberate investments in making experience promises and fulfilling them . But as many are finding out the hard way, making the promise of a differentiated experience and keeping it are entirely different things altogether. Research shows that the secret to achieving an experience advantage is getting, and retaining, the commitment of an entire employee community to deliver on the promise...read more

 

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DesignMind is Southern Africa's largest on-line networking service for building design and specification people.
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Latest Articles

Will an ability to keep a promise be the new source of brand differentiation? By Jonathan Hall Differentiating the customer experience is...
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Thought Leadership Distribute leads and work to your community fastOrganisation...
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